Episode 32 - The Power of Message Testing
To effectively reach your target audience, it is crucial to communicate a shared set of values. In this episode, Dr. Jason Altmire talks with Rich Thau of Engagious about how the use of dial testing focus groups and in-depth interviews can help create a message that resonates with your audience.
Rich is the President of Engagious, a company that helps trade associations and advocacy groups with message testing and message refinement. Rich discusses the Swing Voter Project and why people lack information about current events. He also examines who swing voters want to see run in the 2024 presidential election.